China Leadership Dilemmas or CLDs occur when you experience unexpected disappointments caused by myopia, unknown unknowns, and lack of awareness. 

We call them China Leadership Dilemmas as an analogy with The Innovator’s Dilemma (Clayton Christensen), which broadly explains how successful companies often become victims of their success, fail to cannibalize their existing products, and succumb to disruptive technologies marketed by more nimble startups.

Successful leaders often fail to achieve the outcomes they expect, especially when doing business in China, because they cannot reconcile making the adjustments needed to thrive in a new cultural paradigm. Successful Western often fail to recognize their traditional ways of thinking, working, and behaving will unlikely attract, persuade, or inspire those with opposing cultural values.

We tell our clients, “You are experiencing a China Leadership Dilemma, but the good news is, achieving different outcomes is 100% controllable. You just need to make some positive adjustments to your attitude, mindset, and approach, what we call AMA Values.”


EME’s early followers ranged from students seeking to gain a career advantage in multinational companies to Chinese executives struggling to succeed on a global stage, so “career” was a part of the company name.

EME Career Consultants has been rebranded as EME China Consultants to address the new focus of helping global leaders overcome their China Leadership Dilemmas (CLDs) to achieve better outcomes and discover hidden solutions within themselves to successfully navigate the complexities of doing business in China.

Read The China Leadership Dilemma blog.

CLD NATION is a fellowship dedicated to assisting companions on a journey towards cross-cultural performance mastery. Our evolving mission is to guide, train, and support one another with lessons, examples, and tips for developing two foundational soft skills (self-awareness and empathy) at the intersection of doing business in China (or any cross-cultural engagement) to achieve more favorable outcomes.


You will receive exclusive invitations to EME Meetup events, group coaching sessions, online courses, videos, blog posts, China Business 101 lessons, and more…